Have you been on Comcast.com or Amazon.com recently?   What was the first thing you thought when you landed on the site?  Most likely, it was something like:  “Terrific, now that I’m here, lets get to what I need.” 

Now, think for a moment about a site you may have visited that was less effective.  Maybe it was clearly done on the cheap, looked like about a hundred other second-rate sites, or just seemed to be thrown together by an amateur.  I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”

The key to an effective website on the Internet lies in trust. For authors and speakers who are selling their personalities, this fact is particularly critical.   A visitor to your site will click away and won’t return at any time they have reason to doubt your integrity.  In this article, you will discover some of the essential components that will cement a visitor’s belief in you and create an effective web site.

First and foremost your web site must clearly identify you as a real person.  Your site visitors should understand from the minute they arrive on your site that you are unique and different from all the others out there.  There are numerous ways to achieve that goal.  You should make sure your text is well written and speaks to your visitor, and you can get unusual graphics to enhance that message.  The core component is to never lose site of how you want to present yourself to your visitors. 

Secondly, your visitors must see immediately that you have a proven track record in your industry, just by viewing your web site.  One way to achieve this is through the strategic use of effective copy writing and testimonials.  Don’t hide your victories deep in your website, make sure they are well displayed on every page for your site visitors to view. 

Finally, your web site must communicate to your visitors that you can solve their problems.  Most visitors are so busy that they would be happy to stop looking for a solution to their problems and accept the one that you offer.  Your effective, believable website is your advertisement to make that happen.

Be sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaking career online.