Mobile advertising is not a fly by night thing.  Over 90% of young families in America have at least one mobile phone, and Nielson studies have reported that there are approximately 63 Million Americans that use mobile web devices.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans. 

Mobile advertising is not the same as other forms of advertising, however, and it’s important for the small business owner to keep the disadvantages of mobile phone ads in mind when deciding on their mobile advertising strategy. 

First, you must take into consideration that mobile devices still have a relatively slow data transfer speed.  Mobile phone users that have grown up with high speed Internet may be frustrated at the transfer time with some mobile devices.  While technological advances occur every day, a small business owner setting up a mobile advertising campaign must be aware of this limitation.   

Very few mobile phone surfers “surf” on their device, probably because of the slow data transfer speed.  Most people using mobile phones want the answer to an immediate question, and won’t be distracted by something irrelevant, which is the opposite of most online Internet users. 

Mobile advertisers are overcoming both of these challenges through the use of SMS text messaging advertisements or In-page mobile search engine advertising rather than the diversion ads and pop ups you see on the Internet.   

Studies have shown that the SMS mobile advertising and mobile search engines are actually very well received and can be up to 50% more effective than traditional Internet ads if they add value and help the mobile phone user solve their immediate needs.  This is a real advantage to small to mid sized business owners as both these forms of advertising are simple to begin economically and easy to budget expenses. 

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).