You could have been born yesterday and still see the popularity that mobile phones have today.  It’s important for small business owners to realize how often their customers are using their mobile phones, to talk, to text, even to surf the Internet. 

Mobile advertising has increased significantly as a result of the mobile phone revolution.  What used to be for big advertisers can now benefit any size company, including mobile advertising for the small business owner.  Below are some of the benefits to the small business owner:

1.    Rates of Conversion.  One of the most popular mobile advertising avenues is when customers “subscribe” to receive SMS text messages from vendors they choose.  This preselected interest by the customer means that the text message advertisements sent by a vendor have a higher chance of being opened and acted upon than other forms of advertising. 

2.    Inexpensive Mobile Advertisements.  The cost to set up and initiate a mobile ad is often very reasonable, and most small business owners can find a program that fits their marketing budget. 

3.     Ability to Target Mobile Advertising Campaigns.  Because most mobile phone ad campaigns are based on consumer’s opting in, it is very easy for a small business owner to target their ideal customer at the onset.  Different criteria that can be used are age, gender, even location.  Mobile advertising is a very beneficial option for the small business owner because of this ability to target a specific customer type with your advertisements. 

Any small business owner knows that the best way to be successful is to give the customer what they want when they want it.  Mobile phone advertisements are a great option for the small to mid sized business owner because they can meet that goal

To find more information about mobile phone advertising for the small and mid sized business owner, visit SmallBusinessMobileAdvertising.com.  Make sure to take advantage of the opportunity to give mobile sms advertising a trial run for free for 15 days (mention the promo code “mobilenow” and receive double the credits during your trial period).

Mobile advertising is not a fly by night thing.  Over 90% of young families in America have at least one mobile phone, and Nielson studies have reported that there are approximately 63 Million Americans that use mobile web devices.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans. 

Mobile advertising is not the same as other forms of advertising, however, and it’s important for the small business owner to keep the disadvantages of mobile phone ads in mind when deciding on their mobile advertising strategy. 

First, you must take into consideration that mobile devices still have a relatively slow data transfer speed.  Mobile phone users that have grown up with high speed Internet may be frustrated at the transfer time with some mobile devices.  While technological advances occur every day, a small business owner setting up a mobile advertising campaign must be aware of this limitation.   

Very few mobile phone surfers “surf” on their device, probably because of the slow data transfer speed.  Most people using mobile phones want the answer to an immediate question, and won’t be distracted by something irrelevant, which is the opposite of most online Internet users. 

Mobile advertisers are overcoming both of these challenges through the use of SMS text messaging advertisements or In-page mobile search engine advertising rather than the diversion ads and pop ups you see on the Internet.   

Studies have shown that the SMS mobile advertising and mobile search engines are actually very well received and can be up to 50% more effective than traditional Internet ads if they add value and help the mobile phone user solve their immediate needs.  This is a real advantage to small to mid sized business owners as both these forms of advertising are simple to begin economically and easy to budget expenses. 

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).